Research – DVD Covers

Research – DVD Covers

October 15, 2009, 2:30 pm
Filed under: A2 Media Studies

When creating a DVD cover for a children’s TV drama series, it’s important to research into other series in the public to gain some ideas and an understanding of what needs to be included.

Firstly, because I had already looked at the ‘Hannah Montana’ opening credits, I decided to look into cover of the ‘Hannah Montana’ series DVD’s.

I really like the Hannah Montana DVD cover because even just the look of it before you even read the content represents the series itself. The colours use represent the      character of Hannah Montana with the pinks and purples and the glitter represents Hannah’s life as a popstar. By using a large image on the front of the DVD cover is sensible because it allows the writing to be limited, appealing to the younger audience. It also allows the audience to be totally clear of the main character and it introduces them  straight away. By using a familiar logo for the title also helps the audience to associate the DVD cover with the show series and title sequence.

I had already looked at the title sequence for ‘The Sleepover Club’ in my research and felt that it could benefit me to look at the DVD cover to see how it is similar to the title sequence itself.
You can tell that the DVD cover is linked to the series because of the use of ‘The Sleepover Club’ logo on the front. By making it big really helps to grab the audience’s attention and also limits the text to also appeal to the audience. The use of a big photo also appeals to the younger audience because they’re not going to want to read a lot, they’re more interested in finding out what the DVD is about and which characters. Having the photo also allows the audience to be introduced to the characters straight away.
The use of pink in the background also helps to attract the young female audience the show is intended for. It also relates closely to the show itself, in particular the main characters. Stereotypically the colour pink is associated with females and this reflects the characters in the show.
On this cover, I really like how the image of the characters appears to be framed by the green frame. To me this indicates a photo frame that would hold all the friends memories.

Looking at the ‘Saved By The Bell’ cover, it doesn’t really relate too much to the title sequence I previously researched, yet the characters are clearly shown on the front of this cover, and the title logo seems to be quite similar. The colours aren’t even similar to the title sequence, however the characters really keep the cover linked to the series. The use of the big image, similar to the other covers I’ve looked at, helps to keep the audience informed of which characters are featuring, but it also gives new viewers a chance to be introduced to the characters.
I really like the simplicity of this cover, and how it still relates to the theme of the programme which is school. In the image, the characters appear to be sitting at a desk do some work and this clearly is relative to the school theme.

The cover for the Series One of Britannia High DVD is really attractive to its young audience. It uses bright primary colours as the producer knows that its audience would definitely be attracted to it. The use of a large photo of the main characters is helpful to how attractive the cover is to the audience because the buyers should hopefully be familiar with the characters already. The characters all look happy which is a positive because it indicates that the DVD itself follows quite a happy storyline. The use of a star on the cover is also helping to attract the audience because

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